Why Business Owners Seek to Enter Foreign Markets

It is no longer news that business investors from around the world look at entering foreign markets in order to expand their local business operations or diversify their investments and establish new operations in the international market.

Every year, hundreds of entrepreneurial and growing companies consider international expansion as a marketing and growth strategy.

If you have been successful in your business for some time and you have already mastered everything about running a business, overseas expansion may just be the logical next move you have to make.

On the flip side, for a majority of others, just having an overseas registered company and business address makes more sense to them than moving over to these foreign countries to establish a brick-and-mortar office.

Whichever the case is, there are at least 7 reasons entrepreneurs incorporate an overseas company, subsidiary or a representative office.

1. EXPANSION. About 95% of the world’s consumer’s reside outside Nigeria. Entrepreneurs whose vision and target market is a global one would consider to enter new markets abroad thus increasing their company’s overall market share and growth potentials.

2. POSSIBLE UNTAPPED MARKET. The possibility of an untapped market in foreign jurisdictions may motivate a Nigerian entrepreneur to incorporate an overseas company, subsidiary or representative office of his/her local company. Nigerian entrepreneurs who produce and package local foodstuffs for sale abroad fall into this category.

3. PROXIMITY TO INTERNATIONAL CLIENTS/CUSTOMERS. Truth be told, the Internet hs done enough to bring businesses closer to buyers. However, for some reasons, several business transactions may still warrant a traditional business presence in the city or country of operation. An overseas office of a local company need not be that big, and may be a home business address, a paid virtual office, or a small/liaison office just for the sake of getting customer feedback and linking back to the Nigerian office.

4. CORPORATE IMAGE. In order to boost their corporate image in the eyes of customers, suppliers, investors and businesses, some entrepreneurs just register an overseas subsidiary of their Nigerian company. This gives their target audience an impression that they are a company with international networks. In situations like this, the “international entrepreneur” need not set up a brick-and-mortar office abroad, he/she only pays for a virtual registered office in such country plus a mailing and telephone forwarding service.

5. COMPETITION. The fact that competing businesses or brands are entering the overseas market and are doing well motivates entrepreneurs in similar businesses to follow suit.

6. INTERNATIONAL PAYMENT. There are quite a number of international banking options available to companies registered in overseas jurisdictions – whether you are currently established in the overseas country or operating the overseas company from Nigeria. Having a corporate checking account abroad makes international payment much more easier by direct deposits, cheque or international wire transfers.

7. MIGRATION. Entrepreneurs considering a migration or move to an overseas country may incorporate a company in the destination country pending the time of their travel.

The United Kingdom, for instance, grants an Entrepreneur Visa to persons outside the European Union to gain entry to the UK for business reasons.

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Don’t Fall Prey to Victim Mentality

Attitude is everything. Mental attitude, no matter what the end goal is, either helps you get there or impedes your progress and one of the most damaging attitudes anyone can adopt is victim-mentality.

What is victim-mentality?

Victim mentality is a negative mindset. It places blame on other people and circumstances for any unhappiness felt within.” It is the proverbial “point the finger out” scenario.

Those engaged in victim-mentality, view life through a narrow lens of pessimistic perceptions, believing whatever occurs in life is the result of outside causes. Inner reflection is never considered. Being a victim means absolving themselves of blame. Nothing is their fault – ever! Those engaged in victim mentality most often enjoy the attention, sympathy and validation they get from playing this “poor me” role.

When trapped in victim-hood, the focus becomes how vulnerable we are, rather than on how powerful we are.

While, no one is born with victim mentality, no one is exempt from playing the victim role either. Sweet elder grandparents, loving, well-intentioned mothers and fathers, teenagers and even those considered “spiritually awakened” can all be found to dwell in this defeatist realm.

In fact, every person alive has played the victim role more than once in their lives.

Victims want to be mentally prepared for the worst and sadly, for those dwelling in victim-hood, this self-sabotaging behavior becomes more powerful when things seem to be going their way as they are sure “disaster is waiting around the next corner.”

So, how does one break free from this self-defeating, “poor me,” pessimistic type programming, most of which was developed and adopted as a child?

It all begins at home with your perceptions/how your view yourself. Do you perceive yourself as a survivor or a victim?

Survivors embrace life and flow with it. They live in the present and take control over their lives. They are fully aware that they alone are responsible for what occurs. They know that taking responsibility for their lives, they are empowered to change their lives.

Victims, on the other hand, wallow in self-pity and argue with and push back at life. They dwell in the past, believing they are helpless to change circumstances – their key to avoiding responsibility. They live defensively and stay frozen in time, without making progress because their perceptions tell them they are powerless.

The cost of victim mentality is high. It negatively affects every area of life – professional and personal. Those who see themselves as a failure, are dwelling in victim-hood because failure only comes to those who give up.

If we really want to shift out of victim mentality, we must first own it. We can’t change what we don’t own. We must shift our attitude and know that “change begins with me.” We must embrace survival and take actions steps… no matter how small or insignificant they may seem now, towards some goal we are looking to attain.

Most importantly, we must continually empower ourselves with “I can” and “I will” statements and put a stop to degrading “I can’t” or “I won’t” statements and beliefs.

And, we must embrace gratitude – the greatest of attitudes. Daily, we need to take time to reflect on all the things that make us happy, on all the things that are going well in our life. Keeping our mind/energy focused on positive situations helps to counteract victim mentality.

In the end, we must honor ourselves with the same degree of respect and love that we try to give others. Only then will our minds and actions shift out of victim-hood to survival mode.

Truth is, we can’t control other’s actions or every circumstance that shows up in our lives, but we can control how we react to them. We don’t have to be victims. It is a choice. Whatever happens or comes our way, we must view it as a challenge and not an excuse.

Looking for a powerful partner to help erase the negative victim tapes that play over and over in your head? Look no further than your local gym. Getting your blood flowing and your “happy, feel-good” hormones kicked in through challenging exercise is one of the best ways to overcome negativity, defeat victim mentality and put yourself on the fast track to feeling healthy physically, mentally and emotionally.

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7 Benefits Of Drinking Purified Water

Everyone has a right to access pure water. As a matter of fact, it is one of the fundamental human rights. Today, many countries of the world do not have access to pure drinking water. The good news is that you can solve this problem at a personal level. After all, you can make sure that your tap water is safe for your health. Therefore, it is essential that you look for purification. In this article, we are going to shed some light on the benefits of drinking purified water. Read on to find out more.

1. Human Body is 80% Water

Water makes 80% of the human body. Therefore, it is essential for your health and overall well-being. Besides, these purifiers ensure that you always drink purified water. As a matter of fact, these devices are your friend and protect your life and the life of your family.

2. A Good Alternative to Bottled Water

Bottled water is not good for the environment as millions of plastic bottles end up in landfills. Apart from this, the transportation of these bottles causes the generation of carbon emissions.

So, if you have a purifier in your home, you don’t need to buy bottled units. In this way, you can protect the environment.

3. Protection against Damage

Aluminum is associated with Alzheimer’s disease. According to research studies, if aluminum makes its way into your brain, it will be extremely difficult to get it out. Therefore, it is essential that you protect your brain from damage caused by aluminum.

4. Saving Money

How often do you purchase bottled water for you or your family members? Of course, all of us purchase these bottles on a daily basis. So, if you want to avoid this approach, we suggest that you install an effective purification system. After all, you don’t want to end up wasting your hard-earned money on something that you can get at your home.

5. Avoiding Chlorine Consumption

If you are using city water, know that municipal treatment plants use chlorine to eliminate harmful organisms, such as bacteria. Besides, chlorine is an element that may cause different types of cancer, heart diseases, and respiratory.

6. Protection against harmful elements

Your tap water passes through long pipelines that are full of different types of elements, such as slime. Therefore, the quality of water drops significantly. Therefore, it is essential to install purifiers to purify tap water and stay protected against harmful elements.

7. Instant Access to Pure Water

If you install a good purifier, you have instant access to freshwater. Filtered liquid is free of all types of germs and bacteria. You can use plenty of liquid for drinking and washing your fruits and vegetables. Also, these devices will allow you to use your water for several purposes.

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